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How a property appears online has become the single most important element on the road to a successful sell.

Photography for Realtors

RE Real Estate Photos 016LRWe‘re a Northern Jersey based real estate photography group specializing in residential and commercial photography. We currently service areas within New York and New Jersey.

Bitcon Photography is a local, full-service production studio based in Wayne, NJ, specializing in commercial and residential property photography. Serving Northern and Central New Jersey, Orange, Rockland and Westchester Counties. We consider it to be our job to make you, and the property you are trying to sell or rent move quickly!

Marketing and selling any property requires that having great photographs is essential At Bitcon Photography, we want to be sure that each property is showcased. We will do still photography, HDR photography, Video tours, and Matterport 360º tours. We will retouch photos as necessary to present your property well. We know you need to get the property listed and properly marketed, so we work in a timely manner. Great photography gets buyers int the home.

We like to think of a property listing like a profile on dating website. The pictures should be flattering without crossing the line into being deceptive. If your pictures make a property that is a small place look huge, people come in and they become disappointed.

Bitcon is hired to craft pixel-perfect images that will lure prospective buyers in the door, making any home stand out from the crowd and finding creative ways to present the best side of cozy properties. All of this involves careful staging and lighting — and no small amount of help from image-editing software.

Most homes weren’t designed to be photographed, our job is to make them look really appealing, which is a skill.

How a property appears online has become the single most important element on the road to a successful sell.

Finding the right angle is important. For example; the couch is constantly source of anguish when photographing a living room, which can be overly dominated by furnishings. The challenge is to shoot the couch without making it look like an enormous part of the room. You don't want to end up with a picture of a couch with a room behind it. At the same time the sofa or couch is a really good indicator of the size of the room.

In some cases, Bitcon will stage a single room with different lighting configurations, including both natural and artificial light, and then blend the resulting images into a single picture using HDR techniques and software. The final product looks even more vivid than any single photograph of the room.

Software is also used for other edits, from color correction and sharpening to erasing scuff marks on walls and wires from behind a television. But computer wizardry can’t be substituted for a good shot of the home.

Matterport 3D Virtual Tours

Matterport is a new 3D camera that is designed to scan the interior of homes. The software stitches all of the still images together and creates a virtual tour of the home. Not a virtual tour as in a slideshow that realtors love, but one where you can actually walk through the home yourself. You can look up and down, left and right, move forward, backward, and so on. The technology is actually pretty incredible and really helps show off the home in a way we haven’t really been able to experience before.

When selling a home, the busy buyer can’t always make it to take a look, although that's the best way to actually see the home. Matterport places you inside and gives you the freedom to look around yourself. For cross-country and overseas buyers, this is perfect because they don’t need to go look at the house in person to get a first impression. They can take the virtual walkthrough and get an idea of the home through this amazing technology.

With the Matterport we can provide you with a dedicated property page that allows clients to use the matterport virtual tour right on that page. Link to it from your MLS listing, website and more.

Matterport demo click

Now available with Virtual Reality

Experience fully immersive virtual Spaces that feel so real, it’s like being there.

3D Spaces are the most immersive way to experience real-world places, whether you’re on a traditional browser or using a VR headset. But with VR, Matterport Spaces are that much more immersive and engaging, because viewers get a total sense of presence - the cognitive sense of physically being in a place.

You can be one of the first agents to offer immersive 3D content for Gear VR and Google Cardboard with your Matterport Virtual Reality Tour.