Video has proven to be the most memorable and engaging marketing medium available. Optimizing your website and social media with videos ultimately grows your practice.
Improve SEO rankings
Google’s algorithms are increasingly prioritizing websites with video content. With 97% of search engine users searching online to find a local business, your SEO ranking is a critical factor in reaching patients.
Reduce bounce rate
Everyone loves videos. Video keeps visitors on your site longer. Statistics show that the bounce rate is 34% lower on pages with video. A concise video makes visitors spend at least two more minutes on your site, ensuring maximum visibility and engagement.
Connect with your patients
What better way to communicate and engage with your patients than by having them see and hear what your practice offers? According to a Hubspot study, 72% of customers prefer to learn about a service through video as opposed to text.
Improve conversion rate
Websites with video content lead to a higher conversion rate meaning more visitors are convinced to become your patients. One company found that simply including a video on your landing page can boost conversions by an average of 38%.